Wednesday, September 10, 2008

Thinking a year in advance

In my line of work, creative development, I am privy to the upcoming trends for the beauty, fashion and home décor industries. The gap between the three sectors has greatly lessened, now fashion and home décor mirror each other in the same season rather then home décor following a year behind.

I have recently viewed the trend forecast for – are you ready for this – Fall/Winter 2009/2010. I know it’s hard to think that far ahead and yes the trends do change somewhat from the predictions, but it is fun to see what’s coming down the pipe.

We start with a simple question – how are these trends determined? Well, trend forecasting is big business (obviously) and the firms that do it take it very seriously. Trend scouts are sent to every corner of the world (literally). They window shop, visit trendy areas of major cities, and really – just people watch. When they return from globe trotting, each scout compares notes – and hopefully it results in similarities. The print on a silk scarf in Dubai may be a sofa pattern in Copenhagen….and that in its most simplistic explanation – makes a trend!

I wanted to share some trends, themes (or as we call them stories), that I think will be strong in the FW 09/10 season and that are also commercial enough to translate into beauty, fashion, and home décor.

Autumn Floral
Enchanted forests filled with orange and yellow shades that underline a dark brown all combined with traces of green. This beautiful almost hand painted prints reside on silk, taffeta, satin, crepe, light wools and jersey.
Black Dahlia
Dark shades with reddish and purple hints, accompany classic black and white. Flowers in light prints on chiffon, flocked motifs and innovative lace patterns adorn traditional fall fabrics.
Spring in winter
Tonic colors lighten up white, ecru and boring beige. Print plays a major role with dynamic prints, checks circles and motifs galore. Brighten up those dreary days of winter with a punch of vibrancy reminiscent of the 50’s and 60’s.
Romantic Floral
Half shades with toned down multicolor, encompass denim, jersey and cotton fabrics creating an arts and crafts look with a soft, almost Anthropologie like feel. (http://www.anthropologie.com/)
Stay tuned...Spring Summer is just around the corner!

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